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The When and Why of Salesforce Communities Cloud

The When and Why of Salesforce Communities Cloud

Here’s the situation: your business has a number of great products/services. You are doing a robust business. And you have a whole bunch of customers contacting your support team every day asking for help. Of course, you are happy to support your customers in any way you can, but the sheer volume of calls and messages is beginning to overwhelm your support team and causing other operational slowdowns. So what do you do? Salesforce Communities Cloud!

people togeher. Communities Cloud

What is a Community Cloud?

Community Cloud is a Salesforce platform that gives companies the tools to create a branded online community to connect with customers, external partners and employees.

Customer communities can be used for many different needs, including:

  • Support and feedback
  • Qualifying leads
  • Tracking revenue
  • Discussion and collaboration
  • Providing product information and training
  • HR and IT information resources

The Salesforce Communities Cloud is a great addition to the Salesforce Service Cloud that can significantly streamline all of your service needs. Communities can function as many things: a portal, a help site, a support forum, and whatever your preferred iteration, Communities allows you to better engage and support your customer community. How so? Communities creates an interactive and secure online site where customers can log on to self-service any questions or issues they may have, access account information, or connect and collaborate with one another.

This has a couple of effects. First, it drastically reduces the number of cases your team has to handle. It gives your community an easy way to find solutions without sitting on hold for hours. Finally, it allows a better way to engage the community, increase support and build trust among your client base.

Getting Started

So now you might be thinking, yes, it sounds nice to have a vibrant and comprehensive online portal and community, but we don’t have the time or budget to create something like that! Good news, Salesforce Communities Cloud is designed to be easy to set up. In fact, many communities are up and running in as little as 30 days!

Communities come with a number of different, scalable templates to make development a breeze. No coding is necessary, custom components can easily be integrated and everything can be customized, on brand, and totally mobile-ready.

Finally, Communities comes built to seamlessly integrate with Salesforce CRM data, such as leads, accounts, activities, and opportunities. No time-consuming processes, or wonky integrations here.

Benefits of Communities Cloud

Business group with thumbs up in an office

So now we come to the fun part. We have told you that the community cloud solves for a number of common service issues, but the community cloud is about more than just making things easier for your support and service teams. Below we have listed a few of the other benefits you can see from using Communities Cloud:

Improved Customer Relationships

You can populate your online hub with just about anything that will help your customers, such as tutorials, FAQ’s, databases of questions and answer and even allow them connect with each other and your company. The more resources and content-rich you get, the better your customers can have a self-guided experience that lets them find all the info they need! Not only does it deepen your relationship with the customer, but it builds trust, dependability, accessibility and improves customer loyalty in the long run.

Better Feedback

A hidden gem of Communities Cloud is that it allows you to research your products, and get all sorts of feedback and use cases directly from your customers!

By observing your community’s natural behavior, you can easily find out the biggest sources of satisfaction and dissatisfaction, what new features your base is hoping to see, and what issues or questions are the most common (pointing the way to items that should be fixed)

Save Money

Which part of management doesn’t like saving money?

In the end, providing quality customer service and support takes time and resources. So, by having a quality portal that lets customers self-solve their issues, you will free up many of these resources to be used elsewhere. This results in a significant reduction of expenses. For example, in England, it’s estimated that a popular online community for diabetes patients has saved the National Health Service over a million dollars each year in hypoglycemia cases alone.

Additionally, because a quality community hub better establishes your reputation, builds customer loyalty and increases engagement, companies often see an increase in sales and long-term customer retention as a direct result of activity within their community!

Who Should Use Communities Cloud?

An online community isn’t just for B2C companies. Just about anyone who is already using Salesforce Service Cloud will benefit from Communities. No matter your business, you can make your service and support much more pro-active and timely with Communities.

-Ryan and the CloudMyBiz Team


If a highly customizable community solution sounds like something that would help your business, drop us a line. CloudMyBiz works with you to develop and implement the best possible community, custom tailored to your business’ unique needs.

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CloudMyBiz Helps Merchant Cash Advance Dreams Become Reality | Yahoo Finance

CloudMyBiz Helps Merchant Cash Advance Dreams Become Reality | Yahoo Finance


CloudMyBiz Helps Merchant Cash Advance Dreams Become Reality

In Advance Capital Reaches New Heights

LOS ANGELES–(BUSINESS WIRE)–In Advance Capital (IAC), a fast moving organization in the world of merchant cash advance and small business lending, recently announced that it has secured a $50 million credit line following many quarters of significant growth. CloudMyBiz (CMB), who implemented a fully automated and integrated Salesforce system and integration for the IAC Organization, is extremely happy to see the overwhelming success that this client is having.

The partnership with IAC has been a breath of fresh air. We are very pleased with the success of the project, how it has grown and are looking forward to further growth ahead, says Henry Abenaim, Founder of CloudMyBiz.

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Following a demonstration in August of 2015, In Advance Capital purchased the full suite of CloudMyBiz’s customized Salesforce Apps, including Fundingo Origination, Underwriting, Loan Servicing, Syndication, Decision Logic and Splits. This new system allowed for greater flexibility of reporting, real-time underwriting decisions based on live data, automated loan servicing and significant process streamlining.

CMB’s system, combined with ongoing support and customizations, provided the backbone and functionality to make IAC’s success possible. 18 months later, the results speak for themselves. When they started in 2015, In Advance Capital was funding around $80,000 a month. This number has currently grown to about $2.5 million a month. In the last two months alone, they have seen a 220% increase of applications. The net result of this growth: a new $50 million credit line and very bright prospects for the future.

About CloudMyBiz

The CloudMyBiz team empowers business through the Cloud and encourages streamlined collaboration between departments, clients, customers and partners. CloudMyBiz specializes in Salesforce Implementation, Migration, Integration and Development, in addition to working with Third Party Applications and Custom App Development.

About In Advance Capital

Times Square-based In Advance Capital is a merchant cash advance company providing working capital to small- and medium-size businesses nationwide. Though only 18 months old, In Advance Capital has grown quickly, attributing portfolio transparency, discipline, and strong relationships with investors as keys to their growth and sustainability.