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How to Change Standard Object and Field Names in Salesforce

How to Change Standard Object and Field Names in Salesforce

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What makes it possible for businesses across so many industries to all use Salesforce? The answer is customization. Lenders, doctors, restaurants, and clothing stores can all use the same software because it adapts to their unique operations. Changing standard object and field names is one easy way for users to customize Salesforce around their needs. 

To help you understand why and how to change Salesforce’s default names for its objects and fields, we’ll show you:

  • How data is organized in Salesforce
  • What standard objects and fields are
  • Why you should change the default names
  • What to know before making changes
  • A step-by-step guide on how to do it

How Do You Look at Data?

Imagine that you’ve got a stack of papers in front of you with all the information about your operations. You’ve got pages with your customer’s names, items sold, and every support ticket you’ve ever handled. Technically, all the information you need to plan out your goals is here. But how do you make use of it?

The most common way someone would organize this data is with a spreadsheet. You could arrange your numbers to get a good idea of your business’s finances, the contributing factors, and what realistic goals you can set. Salesforce uses this kind of method, too, with a few minor changes.

What Are Objects in Salesforce?

Instead of using spreadsheets, Salesforce uses objects. An object serves the same purpose for visualizing data. It helps you organize the information you have so it’s usable. For example, an object might include information about your customers, products, and support cases. They are Salesforce’s particular way of grouping information about a specific topic. 

In Salesforce, each column in a spreadsheet would appear as a field, and each row would appear as a record. Then, you can use it in dynamic ways such as creating reports and dashboards to guide your decisions. 

For example, imagine that you are a funding company that stores their funding information in Salesforce. Each deal has an object that lists all the associated data. If you were to look at this object, you would likely see information such as the outstanding amount, interest rate, payment schedule, etc. This is how you keep it organized and link related bits of data.

Why Change the Names of Standard Objects?

For most, the assigned names of Salesforce’s standard objects work just fine. However, you can get more use from custom names under the right circumstances. For instance, a funding company would use different terms in their operations than a bakery would. In an industry with distinct terminology, customization keeps processes clear. 

Using more descriptive industry titles helps your team understand what info they’re working with. Also, it keeps your terminology consistent. Keeping things the same across your business’s communications helps avoid confusion, and your team won’t have to “translate” terms throughout the day. Also, it makes it easier to prevent issues when you onboard and train new staff. Finally, it’s much easier to learn one word than memorize three or four terms for the same thing.

Which Standard Objects Come With Salesforce?

Salesforce comes with a set of objects by default. These cover information that Salesforce users almost universally need. Since they include the basics for business’s day-to-day processes, they help users quickly set up their org and get thorough help from their support articles. 

The standard objects in Salesforce include:

Account – This includes the relevant data about an entity pertinent to your business. This could be a client, a deal, a competitor, a partner, or anyone else you interact with. Think of the account as the bread of your information sandwich and the info listed within it as the meat inside of it.

Account History – The account history object shows you the changes that a user made to an account. You can check this to see what actions have been taken and make sure that no steps were missed, for example, sending an estimate to a client. 

Case – The case object represents a support ticket. These are open whenever your customer has an issue that they need your help with. Tracking these gives you a consistent way to make sure your customers are getting the best support possible and helps you retain business.

Contact – The contact form gives you information about a person associated with your account. This would include the person’s name, phone number, email, and any other information to help users reach out to them.

User – The User object represents a user in your Salesforce organization. You can find their name, account ID, email, and location here, alongside other details.  

Asset – An asset describes whatever your company is selling. You can use it to keep track of products, for example, and associate them with the account of the individual or business that purchased them. This way, you can see what was sold to each customer. Or, in the case of software, you can see what product they are currently using if they need service or an upgrade.

Domain – The domain is a field that displays the URL of your company’s website. This is the address you have within your Salesforce org’s data, so users cannot change it from the object itself.

What Purpose Do Fields Serve?

Fields in Salesforce let you fill in different types of information about an object. For example, some information you may put in fields could include a prospect’s name, contact information, the cost of a product, the owner of an account, or the last person who modified the data. 

You can also add custom fields to an object if you want to include more details. For example, if you work in real estate, you might like to add the price of a property to its object. In addition, you can set the field to accept typed input from your Salesforce users or allow them to select options from a pre-set list. Whatever you choose, there are enough ways to modify your fields to capture the information you need. 

What is the Difference Between a Standard and Custom Object?

What happens if you can’t use one of Salesforce’s out-of-the-box objects to do what you want? There’s no need to call for help yet. The next step is to look at Salesforce’s custom objects. These are objects that let you set names, input fields, and input types so you can keep track of information. 

Putting it simply, a custom object is any object that is not already included in Salesforce. You can use these to create sections that log details about products, track applicants for an open position, or keep tabs on your staff’s accrued vacation, for example. 

Keep in mind that if you’re using custom objects, it’s best to use them only when needed. Keeping information as standardized as possible is a general good practice. It’s easier only to customize fields when you have a well-thought-out purpose so information doesn’t become overly complicated. When you build around Salesforce’s native objects, it’s easier to transfer data to other applications that you’ve integrated and connect your Salesforce org with new software.

What Should You Consider Before Changing Object and Field Names?

Sometimes, you don’t need to create an entire custom object to solve the problem. For example, if your ultimate goal is to keep terminology consistent or you can use an existing object’s configuration to do what you need, all you have to change the name.

When renaming an object, keep in mind that most of them, but not all, can be renamed. The standard objects that users cannot rename include objects that perform specific functions, like the Forecasts tab, which shows your expected sales revenue. Thankfully, there are few cases in which these would need to be changed, so you’ll be okay with custom objects and reports if you need something more detailed.

Does Changing an Object’s Name Update it Everywhere?

In short, while changing the object’s name updates it in most places, there are a few places where you’ll have to update it yourself. For example, editing the names of objects in Salesforce updates your setup information with the new titles. However, when you go to the Setup area (found under the gear icon), the names you see will be the original ones that Salesforce assigned.

Always check different areas in Salesforce and in your training materials where you’ve referenced these names. The first place you want to check is the list view so you can see which names it’s displaying. The list view uses your original object names until you update them there manually. 

You can also check the names of reports referencing the objects to make sure they match. Don’t forget to read the descriptions as well and make sure that they’re consistent. Additionally, if you use email templates, click on them to ensure that all the information is consistent. This will help you make sure that all the auto-filled information still works.

Always double-check if there are any other items on and offline where the old name appears. Some examples are custom fields that you’ve created, record types that reference the original name, and your saved page layouts. Your integrations will benefit from an extra check, too.

What Permissions Do You Need to Change Object Names in Salesforce?

Before changing any object names, check that you have the proper permissions. 

  • If you want to rename a tab or a field, you’ll need permission to Customize Application or Manage Translation
  • If you are designated as a Translator, check that you have permissions, including View Setup and Configuration
  • If you want to reset tabs that have been renamed, you’ll need Customize Application or Manage Translation permissions. 
  • If you are a Translator who wants to reset tabs, you’ll need View Setup and Configuration permissions.

How to Change Standard Object Names in Salesforce

Now that you’ve gotten all the basics down, you’re ready to change the standard object names. 

  1. To start, go to the Setup item with the gear icon in the upper right-hand corner. 
  2. Next, click customize
  3. After that, hit the option labeled Tab Names and Labels
  4. Click on Rename Tabs and Labels
  5. Now, select the tab or object that you want to rename and then hit edit
  6. When you change the names, make sure that you also update the plural label and select if the name starts with a vowel sound
  7. After you’ve done this, click next.
  8. Now, you can change the standard field names
  9. As with the objects, make sure to update the singular and plural labels and indicate whether the word starts with a vowel sound.

If you’re working with a custom object, you won’t be able to edit the name. So make sure to name it well when you’re creating it so you won’t have any problems down the line. 

Wrapping It Up

Salesforce’s ability to customize objects gave it a reputation as one of the best CRMs available. Its insights are unmatched, its reports are quick, and it integrates with programs that give your business a competitive edge. Now that you’ve changed your custom object and field names, you can get even more perks from your CRM. 

With a good understanding of how Salesforce looks at data, you’ll know when to change standard object and field names and how to do it when that time comes. This is just one of many ways that Salesforce’s customization features give your company a boost, so check back in for more tips.

Understanding Campaigns in Salesforce

Understanding Campaigns in Salesforce

Campaigns in Salesforce are one of the more underutilized objects in the CRM. Properly using campaigns admittedly takes a decent amount of planning and setup to yield any significant benefits. However, it can definitely be worth your time if you do it right!

Campaigns are ideally used to track marketing efforts, connect leads and contacts, and give you data on how effective that campaign was towards creating opportunities and sales. So no, you probably shouldn’t use them to make a list (that’s what list views are for!) In this article, we will take a quick look at some important elements of campaigns and how you can use them to your advantage!

Lead Source vs. Campaigns

One way in which campaigns can be misunderstood and misused is by using them more like a lead source field. Campaigns are designed to track specific marketing efforts, from start to finish. Which means the lead source is only a small aspect of the campaign.

For example, say your team went to a trade show this month and collected a nice list of new leads. Beforehand, you would have created the campaign for that specific trade show, recording the date, place, people involved, and any expenses associated with that campaign. As you enter the leads into Salesforce, you would assign them the Lead Source of “Tradeshow”, and if you like more specific details, add the name of the show and date to the “Lead Source Detail” field.

Once you get that list and add it to the campaign, you kick off whatever post show follow up you have in mind, emails, calls, etc. You can even attach important resources to the campaign in Salesforce, such as brochures or flyers, so that everyone involved can have easy access! As the campaign goes along, you will be able to see which members have converted to opportunities, and if you have added your numbers diligently, get cost to opportunity value for that one specific trade show!

One final benefit of using campaigns is that you can’t attribute more than one lead source to a lead. But as any marketer knows, leads often have many touch points associated with your various efforts. Campaigns allow you to indicate all of the different interactions a lead is having with your marketing materials, so you can get a fuller picture of how the funnel is working. 

Campaign Hierarchies

Continuing on the example above, we can then add in the practice of campaign hierarchies to track the results of many similar campaigns over time. Depending on how you want to build them out, you can do two, three… however many layers you want.

For our example, let’s then say we create another campaign of “Trade Shows 2020”. Using the parent field on the campaigns, you can associate any individual trade show campaigns to this hierarchy. After attending and running a few different tradeshow campaigns, you can go into the “Trade Shows 2020” campaign, and see detailed results and statistics on how successful your trade show efforts have been that year, and see comparisons on which ones worked the best!



Define Your Fields

Another best practice is to plan out and define some standard campaign and campaign member fields before you get going. Specifically, the “Campaign Type” and “Campaign Member Status” fields.

Campaign Type

Campaign type will help you predefine the general type of initiative the campaign falls under, such as email, referral program, seminar, etc. Ideally, you want to pick a set of list options that are general enough to cover all efforts your business will be involved in, while keeping them specific enough that everyone knows what you are talking about. Keeping the campaign types consistent across many years will ensure you can quickly sort and retrieve metrics on the effectiveness of the different initiatives.

Campaign Member Status

This one can take a bit of planning, but can be oh so important to your long term tracking. Similar to above, you should define a concise picklist of options, such as “sent, called, responded, etc.” that will indicate how that lead or contact is associated with the campaign. You may need to create a series of custom values here, depending on what type of campaign it is.

So with all of that laid out, you should have everything you need to better understand and use campaigns in Salesforce. As a final word, don’t forget to check back on them often and see what results you have been achieving!


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-Ryan and the CloudMyBiz Team



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What Can You Do with Einstein Voice for Salesforce?

What Can You Do with Einstein Voice for Salesforce?

Announced at Dreamforce, Salesforce is improving their Einstein Voice product with the intention to make it a central, and heavily utilized features across their entire platform. Einstein Voice was announced over a year ago, and the newest set of updates and features are known as Einstein Voice Skills – enabling admins and developers to build custom, voice-powered Salesforce apps tailored to any role or industry, giving every employee a personalized CRM guide.

Einstein Voice, similar to Google’s Alexa or Apple’s Siri, is a voice powered AI that can help users with all things Salesforce. However, with the new updates, Einstein will be more than just a voice activated search feature.

Users can update Salesforce records and create tasks using natural language requests, or tap Einstein Vice Assistant to navigate through Einstein Analytics dashboards and surface metrics like open service cases and performance guidance. You can also set it up to deliver a daily brief of “key priorities” like upcoming calendar appointments and teams pipeline updates.Finally, because Einstein is siloed and restricts data pulls to individual users’ accounts, it can be “taught” to recognize jargon, acronyms, and slang in an organization’s lexicon.

What voice activated AI would be complete without its own designated speaker device? Salesforce also unveiled its Einstein Smart Speaker, which offers tantalizing possibilities. Imagine being in a meeting room, and being able to ask, “Einstein, what is our closing ratio for this year? And how much did that improve over last year?” and rapidly getting the answer from your AI assistant!

Einstein Voice is currently in Beta, and expected to be fully released in 2021


Click to learn more!


-Ryan and the CloudMyBiz Team



Want to get started with Salesforce? 

Need custom development or consulting to enhance the Salesforce you already have?


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Convincing Your Boss It’s Time to Switch to Salesforce

Convincing Your Boss It’s Time to Switch to Salesforce

As a Salesforce ISV and Consulting partner, we at CloudMyBiz have seen all sorts of complex situations and struggles when it comes to creating a case for switching to Salesforce. After all, making the switch to Salesforce isn’t always a quick and easy decision. Often, the person championing the idea of adopting Salesforce isn’t the person who has final say in the matter.

While Salesforce has innumerable benefits of adoption, it may not always be the right place or time to make the switch. To make that determination, we always recommend you do a thorough business analysis to come up with a solid case for making the switch.

So, to convince your boss (or yourself if you are the boss) that it’s a good idea to switch your company over to the Salesforce CRM, we recommend starting here:


1) Start with the basics. Take a minute to refresh yourself on what Salesforce is and what it does:


2) Then do some digging into benefits of Salesforce:

8 advantages of CRM Salesforce

3) And the benefits of Salesforce Automation:


4) Finally, take a deep look at building your case:



If you go through all of those, you should have all the pieces of information at your disposal and ready to thoroughly build the argument that making the switch to Salesforce is in the best interests of your company.

Now you just have to pluck up the courage to bring this all to your boss, and see your hard work pay off!


-Ryan and the CloudMyBiz Team


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Need custom development or consulting to enhance the Salesforce you already have?

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6 Tips for Increasing Salesforce User Adoption

6 Tips for Increasing Salesforce User Adoption

Just because you and your team have, or are going to, implement Salesforce, doesn’t mean all of your business problems will be instantly fixed. At the end of the day, user adoption is absolutely critical to establishing a working business process on a powerful CRM like Salesforce. It doesn’t matter how much you spent on custom development or if you have the latest plugins and integrations. If your team isn’t using them or isn’t using them properly, you business will suffer.

So with that in mind, here are six of our top recommendations, taken from various points in the Saleforce implementation and usage cycle to help ensure quality user adoption and ultimately, the success of your business. 

1. Establish leadership, the project team and empower enthusiasts.

Before the project really gets underway, it is always best to have your teams set and ready to go. Make sure every department is represented among the leadership and project team. Consider how much leadership needs to be involved in the day-to-day, and establish a rhythm and routine.

Next, identify prospective users who are enthusiastic about the Salesforce initiative. These users can be your “Champions” group, and serve as a communication conduit to and from the remainder of the team, relaying messages, sharing success stories and reporting back questions or issues.

2. Celebrate!

Share Salesforce successes big and small, and communicate them outward each time a milestone is reached. At launch, think about celebrating, thanking or rewarding your early adopters and champions. From emails to banners to TV screens, get creative so that people internally can’t help but be aware of the growth and changes, and want to get in on the action.

3. One size doesn’t fit all

It might be helpful for management to take stock of where different groups of people are, and tailor responses and training accordingly.

  • Able and Willing – These people are already Salesforce power users.
  • Willing but Unable – They’re willing to use the Salesforce, they’re just not able (or not able to fully use it). Focus on solving the issues that are stopping them and encourage them to work through it.
  • Able but Unwilling – Often a key group to address. Make expectations clear and continue moving forward while offering them plenty o opportunity to get on board
  • Unwilling and Unable – Hopefully there aren’t many of these folks. These people will require a lot of work, and generally, complete unwillingness might be an indicator of a larger problem.  

4. Go in Phases

The more complex the system, the more there will be for your team to learn and adapt to. Don’t overwhelm them by doing it all at once. Set up your new CRM adoption plan into phases to make it easily digestible. Focus on small steps and achievable goals so that everyone can see, smell and taste the growth that you are achieving. 

5. Move Basic Tasks and Processes onto Salesforce

The idea is that it will become easier for people to do their jobs by using the system, and if they choose to not adopt, their jobs will be more difficult by default. Some examples include:

  • Align Salesforce configuration and functionality with the business processes.
  • Use third-party applications (ex. electronic signature) to increase efficiency.
  • Use Chatter to communicate with the team on deal updates, internal news and important events.
  • Conduct performance reviews and team meetings using the information in reports and dashboards.

6. Wash, Rinse, Repeat

Remember that user adoption is never static. It can always be increasing or decreasing. Set regular review periods, ex. 3 mo, 6 mo, 12 mo, and analyze how well your team is doing and what could be improved upon. Then make sure to follow through with fixing any issues.

If you are using a phased approach, try and establish measurable goals for each, and use them to help you know when it’s time to start the next phase. Plus, you can use your quantitative and qualitative data from the first phase to guide your way forward in Phase 2.


-Ryan and the CloudMyBiz Team



Want to get started with Salesforce? 

Need custom development or consulting to enhance the Salesforce you already have?


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