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Assignment Rules are easy to create and maintain in Salesforce. But if you’ve got complex routing requirements, or if you want to use assignment rules for objects other than Leads or Cases, you’re going to have to build something very custom and very complicated. Instead of trying to build and maintain a bunch of custom code to manage your assignment rules, check out the powerful Distribution Engine!

The Distribution Engine is a powerful and easily configurable rules based engine that ensures your Leads, Opportunities (or any standard or custom objects) are distributed to team members in an intelligent and timely manner. Increase fairness and productivity.

The Distribution Engine features weighting, skill routing, load balancing, and more. Check it out today!