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Salesforce Director of Marketing Insights on Communicating to Customers During COVID-19

Six ways brands can communicate effectively to customers.

Sourced through Scoop.it from: www.chiefmarketer.com

The six ideas recommended, connect, inform, support, teach, entertain and provide, make a lot of sense. Not all of them apply to every company, especially the smaller ones, but the essential lesson is that there is a new normal out there, and it isn’t going back to the old ways.


"You’ve got to realize that digital is now a key piece…Every event moving forward in the next normal will be hybrid."

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