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Salesforce Director of Marketing Insights on Communicating to Customers During COVID-19

Salesforce Director of Marketing Insights on Communicating to Customers During COVID-19

Six ways brands can communicate effectively to customers.

Sourced through Scoop.it from: www.chiefmarketer.com

The six ideas recommended, connect, inform, support, teach, entertain and provide, make a lot of sense. Not all of them apply to every company, especially the smaller ones, but the essential lesson is that there is a new normal out there, and it isn’t going back to the old ways.

“You’ve got to realize that digital is now a key piece…Every event moving forward in the next normal will be hybrid.”

Announcing the 2020 Marketing Champions

Announcing the 2020 Marketing Champions

marketing champions

Sourced through Scoop.it from: www.salesforce.com

Congrats to the Salesforce Marketing Champions!

Segmenting Prospects From Customers in Pardot | THE DRIP

Segmenting Prospects From Customers in Pardot | THE DRIP

Sourced through Scoop.it from: www.salesforceben.com

Very helpful insights! Keeping customers distinct from prospects helps in so many ways

Unique Business Tasks to Automate

Unique Business Tasks to Automate

We all know that companies can automate all sorts of processes to save time, empower employees and generally become more successful. From things like adding leads, scheduling emails or generally streamlining business processes, most companies have little bits and pieces set up to help themselves out.

However, there are a number of lesser talked about tasks that can absolutely give you an unexpected boost! Take a look at this brief list and see how they can help your company.

Marketing: Researching relevant topics using Google Alerts.

  • Marketers need to stay on top of industry trends and changes in order to best connect with their customers. Why spend time every week, month or day looking up and browsing through mountains of content. Let the content come to you through custom created alerts!

Customer Support/Relationships: Personalized emails

  • Little gestures can go a long way, such as sending out personalized birthday or anniversary emails. Schedule them in advance, or, if you have an advanced CRM and marketing platform connector, such as Pardot and Salesforce, you can have those emails go out automatically on the relevant date, with custom email templates that pull customer information from the record.

Admin: Invoices & Bill Pay

  • Whether you have a long list of customer invoices to collect on, or your own bills to pay, it can be a bit overwhelming and certainly time consuming. There are a plethorea of apps out there that can help you out with automated payments, automated invoice reminders and more! Of course, if you have Salesforce, choose one of the various integrated apps from the AppExchange, and you will have even more customer access and data at your fingertips.

 

Click here to read the full list!

-Ryan and the CloudMyBiz Team


 

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CRM Predictions for 2020

CRM Predictions for 2020

Wow! Are we are already mid-February, 2020? As the year is moving so fast, we thought it would be the right time to talk a bit about the Salesforce trends and things to watch for in the rest of the year. 

In no particular order, here are a headlines of some Customer Relationship Management trends for 2020:

  • Marketing teams will begin to understand the customer identity problem
  • AI impacts will begin to significantly increase
  • Voice technology will begin to revolutionize the sales process
  • Customer service agents take on elevated mandates
  • Cross-company integrations bring it all together

Also, a nice quick read from Salesforce has a number of Executives Predicting the Future of Business in 2020 and Beyond!

 

-Ryan and the CloudMyBiz Team


 

Want to get started with Salesforce? 

Need custom development or consulting to enhance the Salesforce you already have?

 

Contact Us to Learn More